what brought us here

Core values for hot box pretzels
Honoring Tradition, Reinventing Flavor
We are dedicated to bringing new life to one of the most traditional and historic foods—pretzels—while keeping the craft authentic and the flavors bold.
Only the Best Ingredients
Quality matters. We use the best ingredients across the board, ensuring every bite is as fresh and delicious as possible.
100% Seed Oil-Free
All of our pretzels are completely seed oil-free, coated with avocado oil for better taste, freshness, and the perfect seasoning stick.

News
-
Hot Box Pretzels on Food Stars
Fox 30 Action News Jax Roman Desmond speaks to the Fox 30 team about where to find Hot Box Pretzels, how he got started, and a sneak peek of his experience on the show. Watch here
-
Roman Desmond The Jax Local Competing on Gordon Ramsay’s “food Stars.”
Take a listen as we chat with Roman Desmond, Owner of Jacksonville Food Truck “Hot Box Pretzels” who is competing on this season of Foods Stars! Listen here
-
Exploring Life & Business with Roman Desmond of Hot Box Pretzels
Hi Roman, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.Hot Box Pretzel’s journey started when I was bussing tables at a country club restaurant in Jacksonville while still in...
-
Roman Desmond reveals what he would change on Gordon Ramsay’s Food Stars, interview
Earning a spot in Gordon Ramsay’s Food Stars finale, Roman Desmond showed that business acumen is not age dependent. Although he was the youngest food entrepreneur on the FOX reality competition, Roman proved that good ideas, smart execution, and a...