Core values for hot box pretzels

Honoring Tradition, Reinventing Flavor


We are dedicated to bringing new life to one of the most traditional and historic foods—pretzels—while keeping the craft authentic and the flavors bold.

Only the Best Ingredients

Quality matters. We use the best ingredients across the board, ensuring every bite is as fresh and delicious as possible.

100% Seed Oil-Free

All of our pretzels are completely seed oil-free, coated with avocado oil for better taste, freshness, and the perfect seasoning stick.

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