HOT BOX PRETZELS PRESENTS
WE JUST WONTHE PB&J WAR.
The lunchbox classic, rebuilt on a soft-baked pretzel bite. No bread. No crusts. No mercy.
YOU'RE ON THE LIST
One email, Friday morning. That's it.
THE DROP
PB&JDROPS FRIDAY.
FRIDAY 08.14 · 10:00 AM ET
00DAYS
00HOURS
00MIN
00SEC
UNTIL THE DROP
IT'S LIVE
GET THE NEW FLAVOR
CHAPTER ONE
FOR 100 YEARS THE SANDWICH RAN THE LUNCHBOX.
Peanut butter and jelly carried the American lunchbox for a hundred years. Bread rode along, got soggy, and took half the credit.
Everybody just accepted it. The kids kept trading them. The bread kept winning. Somebody had to end it.
AND THE SANDWICH HAD PROBLEMS.
SOGGY BY NOON
THE BREAD NEVER HELD UP
JELLY EVERYWHERE
ONE BITE, FIVE NAPKINS
GLUED YOUR MOUTH SHUT
PB WITH NOWHERE TO GO
SO WE THREW OUT THE BREAD.
CHAPTER TWO
REBUILT ON A PRETZEL BITE.
STEP 01 — THE BASESTART WITH THE BITE
Soft-baked, golden, already the best thing in the freezer aisle. The round pretzel bite carries flavor better than bread ever did — Crusts not included.
STEP 02 — THE SUGARROLL IT IN GRAPE JELLY SUGAR
Grape jelly, crystallized into purple sugar crunch. All the jelly flavor, none of the leaks. It crunches, and it stays off your shirt.
STEP 03 — THE SAUCEDROWN IT IN PEANUT BUTTER SAUCE
Every bag ships with Coop's peanut butter sauce — real peanut butter, made pourable. Dip it, pour it, or drink it straight. We won't tell.
THE SANDWICH COULD NEVER.
NEW FLAVOR
PB&J
Soft-baked pretzel bites rolled in grape jelly sugar, served with Coop's peanut butter sauce. 14 to a bag.
UNLOCKS FRI 08.14GET IT FIRST
EARLY ACCESS OPENS BEFORE THE PUBLIC DROP.
Drop your email and the PB&J link lands in your inbox before anyone else gets a shot at the first batch.
14 BITES PER BAG
GRAPE JELLY SUGAR
COOP'S PB SAUCE
NO LUNCHBOX REQUIRED
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THE REST OF THE LINEUP IS LIVE.
Honey Butter, Cinnamon, Everything Bagel and the whole crew ship today — straight from the freezer to your door.
SHOP ALL FLAVORS