what brought us here

Core values for hot box pretzels
Honoring Tradition, Reinventing Flavor
We are dedicated to bringing new life to one of the most traditional and historic foods—pretzels—while keeping the craft authentic and the flavors bold.
Only the Best Ingredients
Quality matters. We use the best ingredients across the board, ensuring every bite is as fresh and delicious as possible.
100% Seed Oil-Free
All of our pretzels are completely seed oil-free, coated with avocado oil for better taste, freshness, and the perfect seasoning stick.

News
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Get a Whaff of this
News4Jax Hot Box Pretzels is a unique and innovative gourmet food truck that specializes in fresh-baked, hand-rolled pretzels served hot and steamy. Our mission is to provide our customers with a delicious and unique snack experience that they won’t forget....
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Ever Thought of THIS Food Truck Side Hustle?!
Hot Box Pretzels hasn’t even finished its first year, and they’ve already expanded with a second truck. We’ll learn how they launched this unique food truck concept and their advice for how to start a food truck business in this...
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Roman Desmond Speaks on Starting His Food Truck, Whaffs & Pretzel Manufacturing
OG Sessions In this episode, we sat down with the creator of Hot Box Pretzels, Roman Desmond, for an incredible conversation. We discussed everything from the struggles of starting your own food truck to what makes his pretzels so unique....
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99.1 The Big Show FT Hot Box Pretzels
Local Jacksonville entrepreneur Roman Desmond is currently being featured on Gordon Ramsay's 'Food Stars' for a chance at $250,000. Listen Here
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Hot Box Pretzels on Gordon Ramsey’s Food Stars
News4Jax Roman Desmond started his Pretzel food truck just one year ago and is already showing his product to the world on the new season of Gordon Ramsey's food stars. Read More